About Sarolta

Sarolta was launched in 2002 as a digital signage network supplier. Due to customer demand, Sarolta started developing simple video ad and messaging creation tools, which eventually led to an exclusive focus on online video creation and processing.

The principles of the Sarolta Design Philosophy are reflected in all of our products and services:

• Simplicity - Enables even the least technical users to create video. This principle led to the development of our templates, the video creation wizard, and eventually to Simplify.
• Ease of use - Allows users to create and publish video intuitively. Our commitment to ease-of-use influenced the design of Simplify, and added features like file upload and direct upload to YouTube were added.
• Completeness - Gives users all the features they need to create and edit video. Our competitors provide a bare subset of what is necessary to make good videos easily.
• Extensibility - Allows for ongoing enhancements and additions to our products and services line-up.  Our Video Templates, Simplify and Automate, have been developed thanks to the principle of extensibility.

Online Video Creation/Processing tools development highlights:

• 2005 Developed our first video creating web forms in HTML
• 2005 Developed our 1st generation video rendering system
• 2006 Developed our 1st generation online video editor in HTML.
• 2006 Developed our 2nd generation video renderer
• 2007 Developed our 2nd generation online video editor in FLASH (The Video Factory)
• 2008 Initial development of our API
• 2008 Developed the 1st video template wizard
• 2009 Extensive work on the Video Factory video editor (making it the worlds's most powerful web based video editor for the following two years!)
• 2009 Developed our 3rd generation render using C/C++
• 2010 Added extensive support for cameras and web cams
• 2010 Developed our 2nd generation video template wizard
• 2010 Started work on Video Editor 2.0 for Contests
• 2010 Further API development
• 2011 Developed Simplify (3rd Generation Video Template System)
• 2011 Added YouTube, Facebook, and Twitter support
• 2011 Extended our API to create our Automate product
• 2011 Extending Contest Editor 2.0 into a super-fast full-featured online video editor
• 2011 Amalagated all Sarolta's sites (sarolta.tv, mixandmash.tv) into sarolta.com

Sarolta is a privately held, Canadian corporation.